1.
how consumers see products or brand in relation to competitors
2.
helps identify niches and gaps in the market
3.
helps your product to stand out from competitors
4.
having unique aspects to your product or service will provide this
5.
adds value by allowing customers to personalise the product
6.
a feature specific to your product or service to differentiate from competitors
7.
a benefit of adding value #
8.
having the same view as customers could provide a competitive advantage
9.
bulk buying leads to reduced costs
10.
changing customer perceptions
