1.
A rhetorical appeal that focuses on the credibility or character of the speaker or writer
2.
A rhetorical appeal to the emotions of the audience
3.
A rhetorical appeal to logic and reason
4.
The logical explanation that connects the evidence to the claim
5.
A tendency to favor one side of an issue, often without considering all perspectives
6.
A statement that urges the audience to take a specific action after hearing or reading the argument
7.
The reason behind the argument.
8.
The way a speaker or writer engages with their audience to make the argument more persuasive
9.
Methods used to convince an audience
10.
The choice of words used in an argument
11.
– Acknowledging a point made by the opposing side
12.
A flaw in reasoning that undermines the validity of an argument