1.
Is the group of people who are selected to respond to market research exercise, such as a questionnaire.
2.
is the process of gathering, analysing and interpreting information about a market
3.
is when people are selected on the basis of certain characteristics as a source of information for market research
4.
is when people are selected at random as a source of information for market research
5.
involve asking individuals a series of questions, often face-to-face or over the phone
6.
research is the collection and collation of original data via direct contact with potential or existing customers. (also called field research)
7.
is a group of people who are representative of the target market
8.
is a set of questions to be answered as a means of collecting data for market reasearch
