1.
Intermediaries that do not take ownership of the goods they distribute
2.
A verbal and/or symbolic means of identifying a product
3.
The overall perception of a brand
4.
A brand that cannot be spoken; a company logo
5.
A brand that can be spoken
6.
The system of relationships established to guide the movement of a product
7.
Transportation intermediaries available for hire to the general public
8.
Transportation intermediaries that contract with individual shippers
9.
The exclusive right of a creator to reproduce, publish, perform, display or sell his or her own works.
10.
Registered protection for the appearance of a product and its inseparable parts
11.
A distribution system without intermediaries
12.
The physical movement of products and the establishment of intermediary relationships to support such movement
13.
A distribution system that involves more than one channel
14.
A distribution system with one or more intermediaries
15.
Intermediaries that take ownership of the goods they distribute
16.
The registered, exclusive right of an inventor to make, use, or sell an invention
17.
(logistics)- The activities of distribution involved in the physical relocation of products
18.
Registered protection for any distinct, new variety of living plant
19.
Lines of transport owned by shippers
20.
A total bundle of satisfaction-whether a service, a good, or both-offered to consumers in an exchange transaction
21.
The lowest common denominator in the product mix- the individual item
22.
A detailed picture of what happens to a specific product’s sales and profits over time
23.
The sum of related individual product items
24.
The collection of a firm’s total product lines
25.
The similarity of product lines in a product mix
26.
The way in which the product component of the marketing mix is used to achieve a firm’s objectives
27.
A legal term indicating that a company has the exclusive right to use a brand to represent a service
28.
A system of management through which a company integrates and coordinates the flows of materials and information needed to produce a product or service and deliver it to customers.
29.
A value-creating position that is likely to endure over time
30.
Companies that provide transportation and distribution services to firms that prefer to focus their efforts on their primary operations
31.
Elements of a firm’s distinctive image not protected by a trademark, patent, or copyright
32.
A legal term indicating that a firm has exclusive rights to use a brand to represent a product
33.
Registered protection for a new or improved process, machine, manufactured product, or “composition” of matter
34.
A promise, written or unwritten, that a product will perform at a certain level or meet certain standards
