Chapter 14 Key terms

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TZVODJCXNDDOQRRGJWWOADVFIJCHIRQKFFG ERTEIRBODVBUILBWXMMDHHORDKDTMRELKGB DMHHYOHGBTPZXCRGGEZUYHMAVVCIZFXNTJJ RQNDYXSSBVERYEHXRTERUTLUCGRYWGOPXJH NAFUZYPGOSRTDECNANOSSIDESAHCRUPTSOP ICITTESCJOCAQLDGIRGVUXSXFAINFJSGYXU ZHRLSGYJRDEHVBHQJEBZOELFOQPATTITUDE WJDZHRQCULPHINMGASFXQMCBQDDACRCYRFI MAAASPHVNDTSTCDCDARPLRYFVSTGENJDVIQ KTRWAGPOEWIPBFNCTBRMLXPYWLNDSQHDZEM HHHVREIONPOHOGVGJAQPPOCVKDKDRLSZJGN CXOUSNSIISNAYTCUSTOMERLIFETIMEVALUE RIVOIDFECVDFKATVPABJZMCPLTXWNLHBAWV VDCPWGERLAWRFCHKGDBYMQMUDHPXHKOIPRQ AKOZQSNJURNOITAZIROGETACLAUTPECREPW ZFTSPLKRCBRPUTABAEPVJBFXPDPHYAKYHTG VOSISYLANAYRATENOMYCNEUQERFYCNECERK XZTNEMEGANAMPIHSNOITALERREMOTSUCQGD DCUSTOMERSEGMENTATIONSTRATEGYYLFHSG DCXQZEVOKEDSETLZZSCNOLWOMECOLSCYMRD DHISTRMORMEUMEORSUEEKONXQNLFYLZBLHS ZOFXUCTNEMEGANAMECNEIREPXEREMOTSUCS HCJAAFHZQTZMVVHMDLUDBAJDFQTSDVXQLXO TFHHBXPTGWVQLQIXGDTSBLWZGDWURHXQAKC ATOUCHPOINTUOBMTOHGLUXWSAUGBQVXBFVI XFUWJOSXSNEREGWTRYHRXWHTKHWLIYOOTBA FXNGFZQSLDLEPRQAHNGMSBDFVUYKUELJMWL BFBSCSZFKFLJWZSWMYAMRHIPYMPQIXBDERC XILHZETNTTVKPNWELALUATIONRITERIANML SUPIHSNOITALERLANOITCASNARTOMUYNKFA MUTOVAKHZNIVFGIRWYCOSZRJKKJBDQYKTCS PBQUQAFDIRZLJBCRRSFDMYVQTVEYGVWRERS OWZVKJCPEGXGSSONSQQLNVELYOGAQYCMKFE CBMSLMJRSPUORGECNEREFERRVKEMXFYLWHS MGBELEVITFGPNZTLZQPNNHGDPHYLIEKNKCD
1.
attitude
2.
culture
3.
customerdatabase
4.
customerexperiencemanagement
5.
customerlifetimevalue
6.
customerrelationshipmanagement
7.
customersegmentationstrategy
8.
elaluationriteria
9.
evokedset
10.
needs
11.
opinionleader
12.
perception
13.
perceptualcategorization
14.
postpurchasedissonance
15.
recencyfrequencymonetaryanalysis
16.
socialclasses
17.
referencegroups
18.
touchpoint
19.
transactionalrelationship