1.
The culmination of prepurchase activity, in which a customer first assesses information gathered to reduce the risk associated with a decision about a product and then makes the purchase.
2.
A software program that can sort and analyze customer information and serves as a customer information database.
3.
One seller’s portion of the total sales of a product, usually measured as a percentage of deposits.
4.
Having a basic understanding of financial matters, especially as it pertains to personal finances, such as making wise savings and borrowing decisions.
5.
A sales practice whereby a customer is invited to purchase additional products and services that are related to the product or service acquired.
6.
Directing a potential customer from one area of the bank to another area to help the customer obtain information about or purchase another product or service.
7.
A characteristic of the product or service, such as the interest rate or the term.
8.
The value the product’s or service’s features gives to customers to meet their needs, such as earn money, save money, save time, provide convenience, or provide security.
9.
Identifying relevant characteristics of customers to gain insight about the need for a product in the marketplace.
10.
Any form of communication paid for by a sponsor for the purpose of informing and persuading consumers to buy goods, ideas, or services.
11.
Any activity, other than advertising, publicity, and personal selling, that provides incentive to the consumer to purchase goods or services.
12.
An ______________ ________________ statement has specific requirements apply as to the wording, size, and placement.
13.
Advertising a product or service at an attractive price and then informing a consumer who is ready to purchase that the product or service is not available or is of lesser quality and encouraging the consumer to purchase to a higher-priced product or serv
14.
A _______________ _______________ relationship is a commercial relationship in which the consumer has purchased, rented, or leased the seller’s goods or services or conducted a financial transaction with the seller within 18 months immediately preceding a
15.
A telemarketing call that is not connected to a salesperson within two seconds after the recipient answers the telephone and completes a greeting.
16.
Explicitly choosing not to do something, such as to not receive bank product literature.
17.
The worth of a product or service that is expressed in money (price) or a quantity of another product or service; the quality that makes something desirable or important.
18.
An individual who may have a checking or savings account but relies heavily on alternative financial services, such as payday loan providers, rent-to-own businesses, or pawn shops.
