1.
The values and ideals that an organization encourages among its employees
2.
Polite behavior; good manners
3.
The customer’s preference for a business; usually expressed in regular purchases from the business
4.
All the activities a business engages in to interact with its customers
5.
Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
6.
Focused on customer needs and wants
7.
The people (i.e., employees) who work cooperatively together to achieve business goals
8.
Loyalty to a particular business
9.
Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems
10.
The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
11.
All the opportunities that businesses have to connect with customers and reinforce their brand value
12.
Promotion for a business provided by customers who tell others of their satisfaction with the business
