1.
Any paid form of non-personal presentation of ideas, images, goods, or services.
2.
A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard.
3.
Goods and services purchased quickly and without much thought or effort.
4.
A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers.
5.
Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails.
6.
The product life cycle stage in which sales rise rapidly.
7.
The practice of coordinating all promotional activities to form a unified brand message.
8.
The product life cycle stage when the product first appears in the marketplace.
9.
The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet.
10.
Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results.
11.
The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
12.
A type of “other” media that uses products as props in movies, television shows, and computer games.
13.
A combination, or blend, of marketing communication channels that a business uses to send its messages to customers.
14.
A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user; intermediaries then purchase the products from the manufacturer to meet customer demand.
15.
A business that buys consumer goods or services and sells them to the ultimate consumer.
16.
An online advertisement appearing in a list of websites generated by a search engine in response to a keyword(s).
17.
Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain.
18.
The particular group of customers a business seeks to attract.
19.
People who personally use a good or service to satisfy their own wants.
20.
Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers.
