politique commerciale

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1.
innovation
2.
ciblage
3.
ecremage
4.
penetration
5.
product
6.
price
7.
place
8.
promotion
9.
indifferenciee
10.
differenciee
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concentree
12.
imitation
13.
alignement
14.
differenciation
15.
segmentation
16.
consommateur
17.
concurrence
18.
marketing
19.
marche