1.
What is the paid form of communication designed to inform or persuade a target audience?
2.
What is the short-term marketing activity that encourages immediate purchases through incentives?
3.
Which type of advertising focuses on building an organisation's image and reputation?
4.
Which type of advertising promotes a specific product or service?
5.
Which communication function focuses on building long-term relationships with stakeholders?
6.
What is the primary outcome of advertising in making consumers recognise a brand?
7.
What long-term organisational asset is strengthened through institutional advertising?
8.
What promotional technique offers customers an additional product at no extra cost?
9.
What studies how consumers make purchasing decisions?
10.
What is the first stage in the consumer decision-making process?
11.
Which stage involves consumers seeking information before making a purchase?
12.
What refers to the way consumers interpret advertising messages?
13.
Which psychological factor drives consumers to satisfy their needs and wants?
14.
Which theorist developed the Hierarchy of Needs?
15.
Which stage occurs when consumers choose a product to buy?
16.
What is created when advertising consistently communicates a positive impression of a company?
17.
What abbreviation refers to the communication approach that integrates advertising, promotion and public relations?
18.
Which advertising strategy appeals to consumers' feelings rather than facts?
19.
Which advertising strategy focuses on facts, features and logical benefits?
20.
What term describes consumers who repeatedly purchase the same brand over time?
