1.
The system that determines which videos appear on a user's For You Page.
2.
Metrics like likes, comments, shares, and watch time.
3.
The holy grail of placement on the app; For You Page.
4.
A native ad format that lets brands boost organic TikTok content.
5.
CENTER The hub where businesses can discover trends, audio, and insights.
6.
A feature allowing brands to integrate scenes from another user's video into their own.
7.
Fast-moving cultural moments, challenges, or sounds that brands leverage for relevance.
8.
Data tools used to measure video performance and follower demographics.
9.
The audio tracks or voiceovers crucial for making a brand's video native to the platform.
10.
A split-screen feature used for collaborative brand campaigns or reactions.
11.
A structured advertising initiative with specific marketing objectives.
12.
The ultimate goal when driving users from an ad to a website or shop.
