1.
Decisions should be practical and based on effectiveness rather than personal preference or opinion.
2.
We assume that the universe is lawful and orderly, behavior does not occur randomly, and every behavior occurs because of antecedents and consequences in the environment.
3.
The basis of scientific knowledge. All decisions should be based on direct observation and measurement, not subjective opinions or assumptions.
4.
The most straightforward explanation for a phenomenon should be used. Scientists try to explain their observations using the simplest explanation possible.
5.
Researchers must remain objective while also challenging their presumptions and beliefs. Findings should always be looked at through a skeptical eye.
6.
The primary method that scientists utilize to comprehend, anticipate, and enhance events.
7.
Behavior is selected based on interactions with the environment. (Phylogenic, Ontogenic, Cultural)
8.
Behaviors evolve over generations through natural selection.
9.
An individual’s behavior is shaped by their learning history and experiences.
10.
are passed socially through modeling, imitation, and communication.
