1.
business must satisfy needs and wants of their customer to compete
2.
obtaining the money necessary for business operations
3.
similar group of consumers responding to the same marketing mix
4.
money left after taxes are taken out of paychecks
5.
applies to a fairly homogeneous group of consumers
6.
applies to a more heterogeneous group of consumers
7.
completely new products people do not know about
8.
products bought often, routinely and without a lot of thought
10.
involves direct spoken communication between sellers and consumers
11.
changes in households, the economy, politics and workplace
12.
babies born between 1965-1977
13.
babies born between 1977-1997
