1.
practice of establishing a name, symbol or image
2.
name, design or word which identifies a product or company
3.
value of a brand based on the extent of brand loyalty
4.
degree to which consumers are familiar with the distinctive characteristics of a brand
5.
degree to which consumers automatically think of a brand when a given category is mentioned
6.
symbol, word or words legally registered as representing a company
7.
government authority conferring a right or title for a set period
8.
business practice where a company sells its brand to another company to promote its products
9.
party who grants a brand
10.
party who receives a brand
11.
someone who is interested, involved and engaged in the event
12.
organizations or individuals which provides funds for an event carried out by another organization
