1.
Clearly defines the ................. of the business
2.
Establishes realistic .............. and objectives within a time frame
3.
................. the business's plan to others
4.
Develops a sense of ................ of the plan
5.
Ensures the most effective use is made of .............. to focus on the business's priorities
6.
Provides a base from which ................. can be measured
7.
Creates a strong cohesion that builds the .............. of a business
