1.
agreement which gives a company the right to use another brand’s name
2.
activities associated with the creation, distribution and promotion of a sport or entertainment event
3.
organization specializing in marketing and managing of sports events, sports teams
4.
the promotion of a company in association with a property or event
5.
process of forming a mental association with a company or product
6.
degree to which consumers are familiar with a brand’s products, services, image, qualities
7.
graphics created to display information and communicate a message
8.
association of a company’s name with the name of an event or facility in exchange for money or other considerations
9.
sponsorship occurring when only one product in a product category is approved for sponsorship
10.
statement of approval concerning a product or service made by an individual or organization on behalf of the producer
11.
association of a company’s name with the name of an entire facility, such as a stadium
