1.
Launching a new gadget at a high price, then gradually lowering it.
2.
Introducing a new streaming service at a very low monthly fee to attract subscribers quickly.
3.
Selling an item for $9.99 instead of $10.00 to make it seem cheaper.
4.
A gas station sets its fuel prices similar to the station across the street.
5.
A bakery selling cupcakes for $1.99 each or a luxury watch for $10,000.
6.
All airlines on a specific route charge roughly the same fare.
7.
A high-end fashion brand selling a handbag for thousands of dollars to convey exclusivity.
8.
Movie theaters offering discounted tickets to students or seniors.
9.
A supermarket offering a "buy one, get one free" deal on cereal.
10.
A clothing store having a "50% off all clearance items" sale.
11.
A manufacturer calculates the cost to produce an item and adds a 20% markup.
12.
A car manufacturer suggests a retail price for a new model, but dealerships can set their own.
