1.
A rhetorical appeal that focuses on the credibility or character of the speaker or writer
2.
A rhetorical appeal to the emotions of the audience
3.
A rhetorical appeal to logic and reason
4.
A statement or assertion that is the central argument of an essay or speech
5.
Information, facts, examples, or data that support a claim
6.
The logical explanation that connects the evidence to the claim
7.
A tendency to favor one side of an issue, often without considering all perspectives
8.
The choice of words used in an argument
9.
The reason behind the argument
10.
The attitude or emotional quality of the speaker's or writer's voice
11.
Acknowledging a point made by the opposing side
12.
The group of people the writer or speaker is trying to persuade
