1.
States the quality of the product.
2.
The brand name, trademark,or logo.
3.
Using their packages to promote social and political causes.
4.
Products that do not carry a company name.
5.
A legal authorization by a brand owner to allow another company to use its brand, brand mark, or trade character for a fee.
6.
A strategy that combines one or more brands in the manufacture of a product or in the delivery of a service.
7.
A package, or bundle of two or more different goods or services in one package.
8.
Packages with performed plastic molds surrounding individual items arranged on a backing.
9.
Also known as producer brands, owned and initiated by national manufacturers or by companies that provide services.
10.
A specific type of brand mark, one with human form or characteristics.
11.
also known as corporate brand, identifies and promotes a company or a division of a particular corporation.
12.
A name, term, design, symbol, or combination of these elements that identifies a business, product, or service, and sets it apart from its competitors.
13.
also known as product brand, is a word, group of words, letters, or numbers that represent a product or service.
14.
incorporates a unique symbol, coloring, lettering, or design element.
15.
a brand name, brand mark, trade name, trade character, or a combination of these elements that is registered with the federal government and has legal protection.
16.
also known as store brands, dealer brands, are developed and owned by wholesalers and retailers.
17.
a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line.
18.
a stategy that offers a combination of manufacturer, private distributer, and generic brands to consumers.
19.
the physical container or wrapping for a product.
20.
occurs when two or more similar products are placed on sale for one package price.
