1.
A word, group of words, letters, or numbers that represents a product or service.
2.
Corporate brand; identifies and promotes a company or division of a particular corp[oration.
3.
incorporates a unique symbol, coloring, letter, or design element that is easily visible.
4.
A specific type of brand mark, one with human form or characteristics.
5.
A word, name, symbol, sound, brand name, brand mark, trade name, trade character, color, or a combination of these elements that identifies a good or service, and cannot be used by anyone but the owner because it is registered with the fedral government a
6.
also known as a producer brand, this is owned and initiated by a national manaufacturer or by a company that provides services.
7.
store brand, dealer brand, or private label, this is developed and owned by wholesalers and retailers.
8.
products that does not carry a company identity.
9.
a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line.
10.
a legal authorization by a brand owner to allow another company to use its brand, brand mark, or trade character for a fee.
11.
offers a combination of manufacturer, private distributer, and generic brands to customers.
12.
strategy that combines one or more brands in the manufacture of a product or in the delivery of a service.
13.
the physical container or wrapping for a product.
14.
occurs when two or more similsr products are placed on sale for one package price.
15.
two or more different products or services in one package.
16.
packages with performed plastic molds surrounding individual items arranged on a backing.
17.
Uses technology that keeps food fresh without refrigeration for long periods.
18.
using packages to promote social and polital causes.
19.
gives the brand name, trademark, or logo.
20.
gives information about the product's use, construction, care, performance, and other features.
