1.
The activities of the people in the business directed at a customer in an attempt to convince them to buy a product
2.
The amount that consumers are asked to pay for a product.
3.
The process of collecting information and data to track progress
4.
A form of mass communication that gives people information about a product
5.
The way that a product makes its way from producer to consumer
7.
The name, logo and attributes of a business.
8.
Making a judgment that is based on data and specific performance
10.
The goals set by a business to increase sales, brand awareness,
11.
share and new product development.
12.
After collecting data (monitoring) and analysing performance, a
13.
changes their marketing strategy to better achieve their goals.
14.
The physical container for a product which has both a branding and practical physical role
