1.
“A teenager swore at me on the train. How lovely!”
2.
“We met in 1999 when I was at University”
3.
“Scientists agree that washing your hands before eating kills germs”
4.
Pressures the reader into agreeing and suggests if you disagree you are not very smart
5.
“Children must stop spending all their time in their room playing computer games and eat dinner with their family to build social skills”
6.
Appeals to the desire to belong to a group, we feel left out if we disagree
7.
“All famous people live rich and exciting lives”
8.
Increases the impact of the main point, often catchy and memorable
9.
“The Prime Minister is a total raving idiot”
10.
“All teenagers are lazy and rude!”
11.
Suggests the reader must always support their country
12.
“Almost 5% of students in public schools cannot read.”
13.
uses the readers' belief in their superiority or goodness
14.
guides the reader to feel bad about their behaviour or beliefs, or those of a community group
15.
guides the reader to feel that their money is being wasted
16.
"If we cut the number of police officers then we are as good as dead."
17.
Gets an emotional reaction from the reader
18.
Suggests that the answer is obvious and therefore assumes the reader will support it
