1.
__________ mix is the specific combination of product, price, promotion, and place that a company uses to reach a specific target market.
2.
market ______ is dividing the market into smaller groups of consumers who have similar needs and characteristics.
3.
This refers to the various channels or intermediaries used to get the product to the customer.
4.
This element of the marketing mix refers to the various channels used to distribute the product to the customer.
5.
This is a form of non-personal communication that is paid for by the company to promote the product.
6.
The element of the marketing mix which deals with the various incentives or rewards given to customers to buy the product.
7.
This refers to the physical appearance and design of the product, including its packaging and labelling.
8.
Independent firms or individuals who help manufacturers to sell their products.
9.
This is a form of personal communication in which a salesperson persuades the customer to buy the product.
10.
This is the specific group of customers or market segment that the company is targeting with its product.
