1.
How elements are arranged in a photo to guide the viewer’s eye
2.
The quality, direction, and intensity of light used to shape mood and visibility
3.
The position of the camera relative to the subject
4.
Adjusting or altering a photo after it’s taken
5.
The warmth or coolness of light in an image
6.
The difference between light and dark areas in a photo
7.
How bright or dark an image appears
8.
The emotional feeling created by lighting, color, and composition
9.
____ Identity: is the personality or image a company creates through visuals
10.
____ Audience: the specific group an ad is designed to influence
11.
The visual style or “look” of an ad or brand
12.
____ Behavior — How people make buying decisions based on visuals and emotions
13.
Presenting people or products in a perfect, unrealistic way
14.
An oversimplified or inaccurate idea about a group of people
15.
Smoothing or altering skin and features digitally
16.
____ Styling: Tricks used to make food look fresh and appetizing
17.
____ Appeal: Using images to trigger feelings that influence buying
18.
____ Recognition: When a viewer instantly identifies a brand from an image
19.
Digital effects that change color, tone, or appearance
20.
____ Marketing: Using popular online personalities to promote products
