1.
Things we would like, but which are not necessary for our survival.
2.
An individual or business that buys goods and services from a business.
3.
Dividing consumers in the market by geographic area.
4.
Selling the same product to the whole market.
5.
Goods and services that are necessary for survival - water, food, clothing and shelter.
6.
Is where the market is divided into different sectors based on factors that consider the emotions and lifestyle of customers.
7.
The combination of internal and external factors that influence the operations of a business.
8.
Dividing the whole market into segments by consumer characteristics and then targeting different products to each segment.
9.
Percentage of the total market sales held by one brand or business.
10.
A place where buyers and sellers come together to buy and sell goods and services.
11.
This term can also be used to describe all consumers who are interested in buying a product and have the financial resources to do so.
12.
The main role of _______________ is to convert the wants of an individual into a need.
13.
When a business decides to produce products for a particular group of consumers, then the consumers are known as the ____________ _______________.
14.
Markets for goods and services bought by the final consumer.
15.
Dividing consumers in the market by factor such as age, gender, income, ethnic background and social class.
16.
The final user of a product.
17.
A part of the whole market in which consumers have specific characteristics.
18.
Markets for goods and services bought by other businesses to use in their production process.
19.
Amount of money customers/consumers are charged for buying a product.
20.
No barriers exist that might prevent trade between different countries.
21.
Developing products for a small segment of the market.
22.
This department in a business will have people responsible for market research of new products, promotion (including promotions and advertising), distribution, pricing and sales.
