1.
a way of segmenting the market by observable actions and habits that define how people behave when purchasing or using products or services
2.
(2 words) a strategic research process in which a business identifies and evaluates its main competitors
3.
(2 words) the process of examining organized data to find useful patterns and insights
4.
(2 words) the process of identifying and correcting or removing errors, duplications, inconsistencies, and inaccuracies in a dataset
5.
the process of organizing data into categories and groups to make it easier to understand and analyze
6.
the process of dividing a large, diverse market into smaller groups of consumers with similar needs, wants, or characteristics
7.
a subgroup of the target market that shares common characteristics
8.
an approach that uses a single marketing strategy to reach the entire market, regardless of customers’ individual differences
9.
research that involves collecting new, original data directly from sources
10.
describes and categorizes people based on their personality traits, values, attitudes, hobbies, interests, and lifestyles
11.
information that analyzes for qualities or characteristics that cannot be measured in numbers
12.
information that analyzes qualities or characteristics that can be measured in numbers
13.
research that involves gathering and analyzing existing information collected by others
14.
(2 words) a strategic planning tool that helps businesses identify their strengths, weaknesses, opportunities, and threats
15.
a specific group of consumers in the market that a business wants to reach
16.
a way to analyze and categorize a target market by the facts and statistics about who they are
17.
one of the most common ways marketers might gather primary data
18.
(2 words) one of the most reliable sources of secondary data as they are produced by experts and scholars who conduct research
19.
(2 words) Collections of data and research available on the internet.
20.
(2 words) Considering factors like population trends, changing consumer behaviors and emerging technologies help determine this about a target market
21.
data that is collecting and analyzed from customers through reviews, ratings, and comments
22.
Companies should choose a target market that is a good fit with company mission, values and capabilities
