1.
What is the core fermented beverage product that WonderBrew sells?
2.
Which type of market segmentation segments buyers based on the "who," such as age and gender?
3.
Which segmentation type divides buyers based on the "why," such as their lifestyle and values?
4.
Which segmentation type divides buyers based on the "how," such as their usage rate or benefits sought?
5.
To encourage repeated consumption and long-term loyalty, what type of customer plan is utilized by WonderBrew?
6.
The process of dividing a market into groups that may require separate marketing strategies is known as market what?
7.
To attract the modern Gen Z psychographic segment, which aspect of the four P's of the marketing mix is advised to be updated with "modern, eye-catching packaging"?
8.
When the document advises WonderBrew to "Shift positioning towards a functional health brand," it suggests leveraging which core element of the Behavioral segmentation strategy?
