1.
The combination of factors that a company uses to influence customers to buy its products. It includes Product, Price, Place, and Promotion.
2.
The goods or services a business offers to meet customer needs or wants.
3.
The amount of money charged for a product or service. Pricing strategies can include discounts, premium pricing, or competitive pricing.
4.
Where a product is sold and how it is delivered to customers. This could be online, in a physical store, or through both channels.
5.
The methods used to communicate with customers about products and encourage them to make a purchase. Includes advertising, social media, sales promotions, and public relations.
6.
A fictional profile that represents a typical or ideal customer for a business, based on demographic, psychographic, and behavioral data.
7.
The process of dividing a market into smaller groups of consumers with similar needs, characteristics, or behaviors.
8.
A type of market segmentation based on measurable characteristics such as age, gender, income, education, and family size.
9.
Dividing the market based on location, such as city, region, or country, as well as factors like climate or population density.
10.
Segmenting the market based on lifestyle, values, interests, and personality traits.
11.
Segmenting the market based on consumer behavior patterns, including purchasing habits, product usage, and brand loyalty.
12.
A strategy that provides a seamless and integrated experience for customers across multiple channels, such as in-store, online, and mobile apps.
13.
A physical store location where customers can shop and interact with products directly, as opposed to shopping online.
14.
The buying and selling of goods or services over the internet. It includes websites, mobile apps, and social media shopping.
15.
New developments or changes in consumer preferences and business practices, like the rise of pop-up shops or subscription-based services.
16.
The pathways through which products or services are delivered to customers, including direct (selling straight to customers) and indirect channels (using intermediaries like retailers).
17.
An approach that integrates all shopping channels (in-store, online, mobile) so customers have a seamless experience, regardless of how they engage with the brand.
18.
A specific group of consumers a company aims to reach with its products, defined by characteristics such as age, location, and interests
19.
(Buy Online, Pick Up In-Store)A shopping method where customers buy products online and pick them up at a nearby store, combining the convenience of e-commerce with in-store pickup.
