1.
How individual products or brands are seen in relation to their competition by the consumer.
2.
Changing customers perceptions
3.
A grid to show 2 features of a market.
4.
Distinguishing a product or service from competitors to make it more attractive to a specific target market.
5.
Benefit of adding value.
6.
Limitation of adding value.
7.
Differentiating a product.
8.
A business will be more successful with this.
