1.
1.how inividual products or bands are seen in relation to their competion
2.
2. a grid to show 2 features of a market
3.
3. entails unique featured which distinguish a product from its rivals
4.
4. a way value is added
5.
5. a benefit of adding value
6.
6. a way to differentiate
7.
7. a benefit of market mapping
8.
8. change customers perceptions
9.
9. a competitive advantage
10.
10. a limitation for adding value
