2.
A distinctive type or category of music, movie, art, etc.
3.
A trick or device used to attract business or attention
4.
Very cautious or careful
6.
To shine by reflection with a soft luster or sparkle
7.
The rate of ascent or descent
8.
Moving or changing by slight degrees
9.
A source of satisfaction or pleasure
10.
To be attracted to or toward something
11.
Taxing to the point of exhaustion
12.
Inspiring horror or disgust
13.
Easily cheated or duped/tricked